HOMESERVICES OF AMERICA AND HAVAS HOUSE EXPAND CUSTOM MAGAZINE TO NEW MARKET
Berkshire Hathaway HomeServices California Properties Set To Launch Local Lifestyles Southern California Magazine
MIAMI (September 1, 2022) — HomeServices of America, one of the nation’s largest real estate brokerage services firms, has agreed to extend its exclusive partnership with Havas House, the global custom media, content and publishing division of Republica Havas Group and Havas Creative North America Network. Now, through two of its esteemed Berkshire Hathaway HomeServices brands, Lifestyles South Florida, a quarterly publication in the Luxury category and customized for its specific geographic market, will be joined by Lifestyles Southern California.
“We’ve long admired the work our counterparts in South Florida have done with their publication,” said Martha Mosier, President, Berkshire Hathaway HomeServices California Properties. “Not only is this publication a successful branding and marketing tool for our agents, it is a captivating publication reminiscent of all those prestigious luxury magazines we recognize and admire. There is no other medium that uniquely spotlights our company’s listings as beautifully as Lifestyles Southern California magazine. With the success that Berkshire Hathaway HomeServices EWM Realty experienced with their publication in Florida, it only made sense to partner with Havas House in producing a luxury magazine for Southern California, as we proudly represent the owners of some of the most luxurious and exclusive homes in this market.”
Launching in December 2022, Lifestyles Southern California is a publishing tour de force that explores the luxury real estate market and the ultra-affluent audience it attracts. Features include trend casting to celebrity interviews, as well as photo shoots, and profiles of influential personalities. Readers also enjoy articles on style, business endeavors, real estate, design, and travel.
A circulation of 75,000 copies will be delivered directly to select multi-million dollar properties with a minimum home value between $3 million to $5 million located throughout key Southern California communities each quarter. Controlled commercial distribution is also available through select luxury hotels, partners, and social events. Digital editions will be available at the Berkshire Hathaway HomeServices California Properties website (bhhscalifornia.com) and via email distribution after the release date.
“In one short year, our partnership with HomeServices of America has grown beyond any of our expectations,” said Marisa Beazel, President and Publisher of Havas House. “The mutually successful and valued relationship has leapt from the printed page to robust digital and social media tactics, prominent events, and even a professionally produced TV show. The opportunity to extend this valued branding campaign to Southern California is an honor for the Havas House family.”
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About Berkshire Hathaway HomeServices California Properties
Founded in 1985, Berkshire Hathaway HomeServices California Properties has grown to nearly 3,000 sales associates in close to 60 offices spanning the Central Coast to San Diego. Its mission is to customize and deliver a refined home buying and selling experience distinguished by the highest standards of integrity, expertise, and sophistication. It believes perfection is everyone’s right to pursue, achieve, and experience, and are committed to the highest standards of service to bring joy and meaning to the real estate experience. The company is here to press PAUSE more often so that clients can discover and cherish life’s moments that were simply meant to be. Visit bhhscalifornia.com.
About HomeServices of America
HomeServices of America, through its operating companies, is the nation’s largest residential real estate company based on closed transactions and is the country’s premier provider of homeownership services, including brokerage, mortgage, franchising, settlement, insurance, and relocation services. HomeServices of America is the owner of the Berkshire Hathaway HomeServices and Real Living Real Estate residential real estate franchise networks. HomeServices is owned by Berkshire Hathaway Energy, a consolidated subsidiary of Berkshire Hathaway Inc. For more information visit homeservices.com.
About Havas House
Havas House is a global custom media, content, and publishing company that creates meaningful connections between brands and consumers through innovative, 360-degree marketing solutions. Based in Miami, Florida, Havas House services include custom content, content production, integrated brand campaign development, social media, SEO/SEM, development, and design of digital publishing platforms, digital editions, print magazines, and marketing materials. Havas House is a division of Republica Havas Group, a global creative, media and communications company. For more information, visit havashouseinc.com.
About Havas Group
Havas is one of the world’s largest global communications groups. Founded in 1835 in Paris, the Group employs 20,000 people in more than 100 countries and operates through its three business units covering all communication activities. Havas Group’s mission is to make a meaningful difference to brands, businesses, and people. To better anticipate client needs, Havas has adopted a fully integrated model through its 60+ Havas Villages around the world. In these Villages, creative, media, and healthcare and wellness teams work together, ensuring agility and a seamless experience for clients. We are committed to building a diverse culture where everybody feels they belong, can be themselves, thrive, and grow. Havas Group integrated Vivendi in December 2017. Further information about Havas Group is available on the company’s website: havasgroup.com.