Luxury cruise line Crystal Cruises caters to an elite target market, one that is accustomed to nothing but the best when it comes to service, accommodations and products. As a result, we created a suite of three annual publications:
- An oversized 12” x 12” hardcover book with protective case, which the brand gifted to its VIP guests and key partners.
- An oversized 12” x 12” hardcover book that was distributed in suites throughout Crystal Cruises and Crystal River Cruises ships.
- A modern, sleek 13” x 8.5” book that was distributed throughout Crystal Yacht Cruises and Crystal Luxury Air crafts.
Due to the success of our partnership, we expanded our relationship and created two special publications:
- An oversized hardcover publication commemorating the brand’s first-ever Northwest Passage cruise, which was gifted to each passenger.
- The brand’s official 2018/2019 World Atlas detailing each voyage for Crystal’s ocean, river and yacht cruises, which was mailed to travel agents around the world.
We are proud to add that several of the publications produced garnered various editorial and design awards. We also supported the partnership with social media coverage, video creation and event hosting, including an onboard Launch Event for members of the press and a presentation in New York City to high-producing luxury travel agents and the press.