Sedano’s Supermarkets Partners with Havas House to Launch Sedano’s Retail Media Network
Partnership Will Kick Off with Release of New Food and Beverage Publication: Nuestra Sazón (“Our Flavors”)
MIAMI, August 31, 2021 – Sedano’s Supermarkets, the nation’s largest Hispanic retailer, announces the launch of its Sedano’s Retail Media Network. Created in partnership with Havas House, the global custom media, content, and publishing division of Republica Havas, the Retail Media Network will provide supporting brand partners with the opportunity to creatively showcase their products throughout Sedano’s vast ecosystem in Florida.
“As we approach our 60th anniversary, I am excited to announce that Sedano’s Supermarkets is embarking on an expanded marketing strategy — the Sedano’s Retail Media Network — that promotes brand recognition, increases our visibility in the market, and strengthens relationships between brands and our customers,” says Javier Herrán, Chief Marketing Officer, Sedano’s. “As the first piece of the media network launch, we are creating our own print and digital magazine, Nuestra Sazón (‘Our Flavors’) and releasing in time for holiday celebrations.”
The fully bilingual magazine will celebrate the richness of Latin cuisine and culture through engaging content, local stories, and comida criolla recipes customers can make at home using ingredients from featured brands. The inaugural edition will feature topics and recipes for Thanksgiving, Nochebuena, and New Year’s Eve.
“Sedano’s Supermarkets has been a significant part of the South Florida community for nearly six decades, and we are honored to be partnering with them on this new venture,” says Marisa Beazel, President and Publisher of Havas House. “Together, we hope to introduce current and potential customers to a new dimension of the brand and its partners through strategic interactions in stores, in print, online, at home, and beyond.”
Nuestra Sazón will be available online and will be delivered to homes throughout South Florida, ensuring visibility throughout the region and capturing the attention of shoppers while they are in the process of creating their grocery list and menus.
To learn more about advertising opportunities within Sedano’s Retail Media Network, contact Cristiana Glassford at 786-347-4775 or firstname.lastname@example.org.
About Havas House
Havas House is a global custom media, content, and publishing company that creates meaningful connections between brands and consumers through innovative, 360-degree marketing solutions. Based in Miami, Florida, Havas House services include custom content, content production, integrated brand campaign development, social media, SEO/SEM, development, and design of digital publishing platforms, digital editions, print magazines, and marketing materials. Havas House is a division of Republica Havas, one of America’s leading and fastest-growing creative, media, and communications agencies. For more information, visit havashouseinc.com.
About Sedano’s Supermarkets
Founded in 1962, Sedano’s Supermarkets started as a neighborhood grocery store in Hialeah, Florida, and has grown to serve diverse communities in Florida with 34 stores. Its goal has always been to provide customers with Latin products that bring back the flavors of their homeland. The variety of homemade meals, the unique flavor, and the cafecito are all hallmarks of the familiar and nostalgic atmosphere that customers have come to love. Led by the Guerra and Herran families, Sedano’s continues to operate as a family-centric business, providing excellent service to customers and a healthy workplace for team members. For more information, visit sedanos.com.