The Miami-Dade Beacon Council
After years of partnership based on developing an annual publication, our relationship with the Miami-Dade Beacon Council has recently expanded to digital, social media, in-person events and much more.
Our team created the following valuable marketing services and products:
- Annual publication, coordinating content, data, creating infographics, interviewing key business partners, etc.
- Produced a digital edition that was featured on client’s website
- Coordinated distribution of 5,000 copies to local consulate offices, chambers and more, in addition to mailing 1,500 copies throughout Miami-Dade County
- Oversaw all advertising sales, developing unique opportunities like Municipality Profiles
- Produced monthly eblasts promoting content and supporting advertisers for the client to send out to its database of nearly 20,000 global contacts
- Client rebranded all its marketing materials to capitalize on the Advantage Miami title — which our team created — developing a hashtag campaign on social media and beyond
- Coordinated Launch Events for new editions and attended industry events throughout the year to promote sales opportunities, even giving presentations
- Social media promotion of events and publication launches
- Developed their 2019/2020 Annual Report, arranging content and creating original design