The Miami-Dade Beacon Council
The Miami-Dade Beacon Council
After years of partnership based on developing an annual publication, our relationship with the Miami-Dade Beacon Council has recently expanded to digital, social media, in-person events and much more.
Our team created the following valuable marketing services and products:
- Annual publication, coordinating content, data, creating infographics, interviewing key business partners, etc.
- Produced a digital edition that was featured on client’s website
- Coordinated distribution of 5,000 copies to local consulate offices, chambers and more, in addition to mailing 1,500 copies throughout Miami-Dade County
- Oversaw all advertising sales, developing unique opportunities like Municipality Profiles
- Produced monthly eblasts promoting content and supporting advertisers for the client to send out to its database of nearly 20,000 global contacts
- Client rebranded all its marketing materials to capitalize on the Advantage Miami title — which our team created — developing a hashtag campaign on social media and beyond
- Coordinated Launch Events for new editions and attended industry events throughout the year to promote sales opportunities, even giving presentations
- Social media promotion of events and publication launches
- Developed their 2019/2020 Annual Report, arranging content and creating original design
From their creative editorial and design teams, to the successful sales teams and dependable production and distribution teams, they provide dependable 360-degree service. They are remarkable and supportive partners.
